About Visit McMinnville

In 2014, the McMinnville City Council started laying the groundwork to establish McMinnville as a world-class tourism destination. Council members created a funding source and a leadership panel to design a plan promoting tourism as a primary pillar of the city’s long-term economic development strategy.

After nearly two years of research and collaboration from the panel, the City Council approved the formation of Visit McMinnville. The organization is a full-service marketing group dedicated to enhancing McMinnville’s economy through the promotion of tourism. Visit McMinnville has created marketing projects, programs and service plans that it intends to implement in the coming year to achieve economic growth and prosperity for all city residents.

Mission Statement

Visit McMinnville’s mission is to enhance the economic vitality of our community by promoting McMinnville as a year-round visitor, convention, and event destination by maximizing collaborative partnerships, efficiently activating transient lodging tax revenue into effective sales and marketing programs, and cultivating a world-class visitor experience.

Vision

Visit McMinnville’s vision is to be the most effective Destination Marketing Organization (DMO) in the State of Oregon, to provide the best delivery of tourism service and information to McMinnville visitors, to be the tourism marketing resource of choice for businesses in McMinnville and to be the industry leader in financial management and stewardship of public funds.

Values

Excellence in stewardship of public funds
Optimum trust and relationship with the citizens of McMinnville and McMinnville City Council
Innovation, creativity, and excellence in all that we do
Collaboration with key partners
Highest level of ethical standards
Reflect the genuine warm, welcoming, and authentic character of the community