In 2014, the McMinnville City Council started laying the groundwork to establish McMinnville as a world-class tourism destination. Council members created a funding source and a leadership panel to design a plan promoting tourism as a primary pillar of the city’s long-term economic development strategy.

After nearly two years of research and collaboration from the panel, the City Council approved the formation of Visit McMinnville. The organization is a full-service marketing group dedicated to enhancing McMinnville’s economy through the promotion of tourism. Visit McMinnville creates marketing projects, programs, and service plans to achieve economic growth and prosperity for all city residents.

Email us for more information about McMinnville, planning an event, how to get here, or setting up a custom itinerary!


Mailing Address (not a visitor’s center):
424 NE Davis Street
McMinnville, OR 97128
(503) 857-0182

Our Mission

Guide the development of McMinnville as a year-round destination, responsibly promote its assets, and enrich the visitor experience while supporting livability for locals.

Our Vision

Cultivate the visitor economy in McMinnville to enhance quality of life for our community.

Our Values

  • Develop and nurture collaborative partnerships.
  • Embrace innovation and possibility.
  • Operate transparently, inclusively, and equitably.
  • Honor community.