In 2014, the McMinnville City Council started laying the groundwork to establish McMinnville as a world-class tourism destination. Council members created a funding source and a leadership panel to design a plan promoting tourism as a primary pillar of the city’s long-term economic development strategy.

After nearly two years of research and collaboration from the panel, the City Council approved the formation of Visit McMinnville. The organization is a full-service marketing group dedicated to enhancing McMinnville’s economy through the promotion of tourism. Visit McMinnville creates marketing projects, programs, and service plans to achieve economic growth and prosperity for all city residents.

Email us for more information about McMinnville, planning an event, how to get here, or setting up a custom itinerary!

Mailing Address (not a visitor’s center):
328 NE Davis Street
Ste. 1
McMinnville, OR 97128
(503) 857-0182

Our Mission

Enhance the economic vitality of our community by promoting McMinnville as a year-round visitor, convention, and event destination by maximizing collaborative partnerships, efficiently activating transient lodging tax revenue into effective sales and marketing programs, and cultivating a world-class visitor experience.

Our Vision

Visit McMinnville’s vision is to be the most effective Destination Marketing Organization (DMO) in the State of Oregon, to provide the best delivery of tourism service and information to McMinnville visitors, to be the tourism marketing resource of choice for businesses in McMinnville and to be the industry leader in financial management and stewardship of public funds.

Our Values

  • Excellence in stewardship of public funds
  • Optimum trust and relationship with the citizens of McMinnville and McMinnville City Council
  • Innovation, creativity, and excellence in all that we do
  • Collaboration with key partners
  • Highest level of ethical standards
  • Reflect the genuine warm, welcoming, and authentic character of the community