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Jeff Knapp, originally hailing from Wichita, Kansas, has lived in McMinnville for over 10 years. From 2008 to 2015, Knapp served as the director of consumer relations for the award-winning Sokol Blosser Winery in Dundee, Oregon. In that role, Jeff was instrumental in helping the company achieve its growth objectives by overseeing a variety of business development and strategic planning responsibilities. Prior to his tenure at Sokol Blosser, Jeff gained valuable experience in the regional tourism industry as the director of private events at Avalon Hotel & Spa, and as the private event manager at Bluehour Restaurant, both in Portland.
“Living in McMinnville, I see every day the amazing community we have and the abundance of unique businesses, people, and experiences that make McMinnville so compelling.” said Knapp. “I am energized and honored to market McMinnville as the world class visitor destination that it is, and I am committed to making Visit McMinnville an organization the entire community will be proud of.”
Kitri McGuire joined the Visit McMinnville team in February 2016 as Marketing Manager. McGuire is a native Oregonian from Salem, and graduated from Linfield College in McMinnville (Go ‘Cats!). She gained local hospitality and wine industry experience at Bishop Creek Cellars and Sokol Blosser Winery, where she served in marketing roles for 8 years. Most recently she worked in PR and marketing at Leatherman Tool Group, a renowned Oregon manufacturer and outdoor brand with international reach.
“I’m looking forward to using creative marketing programs to bring real economic change to a town I love,” said McGuire.
A native Oregonian, Rachel Adams brings nearly a decade of experience in hospitality, sales, and marketing for some of the Willamette Valley’s top wine brands to the Visit McMinnville team. Rachel got her start in the wine business in 2010 as Tasting Room Associate for REX HILL and A to Z Wineworks where she grew into a leadership role and uncovered her passion for creating community partnerships, establishing a bond between REX HILL and the Oregon Symphony. Over the next eight years, Rachel led the hospitality and sales teams for Bethel Heights Vineyard and Domaine Drouhin Oregon, and most recently built the Direct Sales Program for Master Sommelier Larry Stone’s Oregon project, Lingua Franca.
As Visit McMinnville’s Experience Curator, Rachel works to drive group and corporate travel to McMinnville, crafting unique and personal itineraries for groups in need of meeting and event accommodations one day and who are hungry for world-class dining, wine tasting, and outdoor experiences the next.
“McMinnville is the perfect destination for teams looking to produce captivating meetings and events in the Land of Plenty To Do,” said Rachel. “There’s something special and authentic for every traveler to enjoy here, and I’m excited to create gatherings and experiences for businesses and groups that attendees won’t soon forget.”
In 2014, Jamie began the pursuit of her associate’s degree at Chemeketa’s Yamhill Valley Campus, and in 2018, she graduated with her bachelor’s degree in Public Policy and Administration from Western Oregon University. From 2017-19, Jamie served as the events and promotions manager with the McMinnville Downtown Association, and from 2019-20, she worked for the City of Salem as a program manager. During her time in Salem, Jamie realized that she really missed serving her own community, and jumped at the chance to do so once again, finding a fast home as marketing coordinator with Visit McMinnville.
“It is an honor to contribute my energy and talent to an organization that has made huge strides in marketing our sweet and awesome town. I am so lucky that I get to inspire people from other communities to visit us, and to help McMinnville’s community to grow and thrive through tourism.”