Crescent Cafe has been a beloved breakfast spot for years with its freshly baked goods and inventive dishes made with local ingredients, but now there is even more of this small cafe to love.

The New Generation of Women in Wine
Thanks to female industry leaders who stepped up as mentors and supporting organizations like Our Legacy Harvested, Women in Wine, Assemblage, and others who work tirelessly to support women and diverse communities in the wine industry, women make up a much larger percentage of the Oregon wine industry workforce than 20 years ago.

Retro McMinnville: Get a dose of nostalgia at these small businesses
There’s just a special something about McMinnville that reminds people of bygone eras. Whether it’s the 90’s or the 80’s, or even further back than that, there is a retro spirit that pervades the town. But that’s not by accident. Here are some local businesses that through careful collection, thoughtful displays, and community building, help keep retro alive and well in McMinnville.

Discover the Magic of Cinema at the 13th Annual McMinnville Short Film Festival
February in the Willamette Valley often marks a quiet and slow time of year after the bustling harvest season and before the onset of spring tourism. With the weather still fickle, it’s an opportune time to cozy up with buttered popcorn and immerse yourself in the captivating and creative world of independent film. From February 23rd to 25th, 2024, the 13th Annual McMinnville Short Film Festival returns, promising a captivating lineup of emerging film talent, including award winning and Academy nominated short films.

Hitting the High Notes: The McMinnville Keynote Concert Series
Don’t miss the McMinnville Keynote Concert Series, the third Wednesday of each month through May.

Third Street Books Celebrates 20 Years in Business
Since 2004, Third Street Books (320 NE 3rd Street) owner Sylla McClellan has been selling books through a myriad of changes. But one thing has stayed the same: “Book people are always book people. That hasn’t changed.”

DIY Writing Retreat: McMinnville’s Best Options for a Creative Weekend
McMinnville is the perfect place to hunker down and get some creative work done. The most fun retreats involve unique lodging, local food, and inspirational walks in whatever city you find yourself in. If you’re building an itinerary for a McMinnville writing retreat–or simply want a lovely weekend in wine country–here are some great options to consider.

Uncorking Cellar Season in McMinnville
It’s time to ditch the Netflix marathon and get away to something truly special this winter. Nestled in the heart of Oregon’s Willamette Valley, McMinnville transforms during winter into a wonderland for the senses: think crackling fireplaces, steaming mugs of locally roasted coffee, and, of course, swirling glasses of world-renowned Pinot Noir.
Read all the way to the end for exclusive lodging deals during Cellar Season.

What’s on the Menu at Hayward
A converted shoe grease factory isn’t the first place you might think of when considering one of the best restaurants in the Willamette Valley, but then you haven’t met Hayward. Stylishly designed to fit within a corner of the redesigned Mac Market space, this sophisticated yet playful restaurant opened in 2023 and provides a welcoming spot to enjoy the culinary prowess of Chef Kari Kahari. Her ability to transform local and humble ingredients with unexpected flavors and unique techniques is an art form not to be missed.

McMinnville ramps up for a busy winter season
McMinnville’s cultural calendar over the next six weeks looks more like a fall arts lineup or summer festival season than it does the dead of winter. Now is the time to make plans, reserve seats, and arrange date nights!